Reichhart, Philipp
(2012):
Analysing the effects of mobile advertising on consumers' memory.
In: International Journal of Electronic Business, Vol. 10, No. 2: pp. 101-119
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1470-6067 |
| Language: | English |
| Item ID: | 92087 |
| Date Deposited: | 11. May 2022 12:12 |
| Last Modified: | 11. May 2022 12:12 |
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