Reichhart, Philipp
(2014):
Identifying factors influencing the customers purchase behaviour due to location-based promotions.
In: International Journal of Mobile Communications, Vol. 12, No. 6: p. 642
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1470-949X |
| Language: | English |
| Item ID: | 92104 |
| Date Deposited: | 11. May 2022 11:57 |
| Last Modified: | 11. May 2022 11:57 |
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