Skiera, Bernd and Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2000):
Werbeerfolgskontrolle im Internet.
In: Controlling, Vol. 12, No. 8-9: pp. 417-424
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0935-0381 |
Language: | German |
Item ID: | 92115 |
Date Deposited: | 11. May 2022, 10:48 |
Last Modified: | 11. May 2022, 10:48 |