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Theysohn, Sven; Völckner, Franziska and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): Pricing Decisions When Price Signals Quality. 35th European marketing Academy Conference, Athens Greece, 13.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

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