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Back, Camila and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure? 48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019. Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).

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