Stich, Lucas
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin
ORCID: https://orcid.org/0000-0003-4645-3913 and Häubl, Gerald
(2018):
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products.
49th Association for Consumer Research Conference, Dallas, Texas, USA, 11.10. - 14.10.2018.
Proceedings of the 49th Association for Consumer Research Conference (ACR 2018).
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management Munich School of Management > Institute of Electronic Commerce and Digital Markets |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 109642 |
Date Deposited: | 23. Feb 2024, 07:16 |
Last Modified: | 23. Feb 2024, 07:16 |