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Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Häubl, Gerald (2018): Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products. 49th Association for Consumer Research Conference, Dallas, Texas, USA, 11.10. - 14.10.2018. Proceedings of the 49th Association for Consumer Research Conference (ACR 2018).

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