Hornikx, Jos; Meurs, Frank van and Tenzer, Helene
ORCID: https://orcid.org/0000-0001-8760-7777
(2023):
Foreign languages in advertising: Theoretical implications for language-related IB research.
In: Journal of International Business Studies, Vol. 55: pp. 270-279
[PDF, 252kB]
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Professorship for International Management |
| Subjects: | 300 Social sciences > 330 Economics |
| URN: | urn:nbn:de:bvb:19-epub-105477-8 |
| ISSN: | 0047-2506 |
| Language: | English |
| Item ID: | 105477 |
| Date Deposited: | 08. Aug 2023, 09:31 |
| Last Modified: | 04. Jun 2024, 09:12 |
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