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Hornikx, Jos; Meurs, Frank van and Tenzer, Helene ORCID logoORCID: https://orcid.org/0000-0001-8760-7777 (2023): Foreign languages in advertising: Theoretical implications for language-related IB research. In: Journal of International Business Studies, Vol. 55: pp. 270-279 [PDF, 252kB]

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