Schühly, Andreas and Tenzer, Helene
ORCID: https://orcid.org/0000-0001-8760-7777
(2017):
A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa.
In: Africa Journal of Management, Vol. 3, No. 3-4: pp. 236-279
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Professorship for International Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 2332-2373 |
| Language: | English |
| Item ID: | 105486 |
| Date Deposited: | 08. Aug 2023, 09:45 |
| Last Modified: | 08. Aug 2023, 09:45 |
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