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Breberina, Jovica Milan; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P. (2013): Endorser’s Involvement in Scandals and their Influence on Consumer’s Self Expression and Brand Attitudes. American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA), 2013. American Academy of Advertising (Hrsg.), In: Proceedings of the American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA),

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