Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268; Moldovanu, Vladimir and Pauli, Stephan
(2023):
Creating a Retail Multiverse. The Case of KARE´s City Studio.
In: transfer 04/2023 – Zeitschrift für Kommunikation und Markenmanagement,, Vol. 69, No. 4: pp. 53-58
Additional link: https://transfer-zeitschrift.net/
| Item Type: | Journal article |
|---|---|
| Keywords: | customer experience ; multisensory marketing ; multiverse ; retailing ; shopping |
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1436-798X |
| Language: | English |
| Item ID: | 108236 |
| Date Deposited: | 28. Nov 2023, 13:13 |
| Last Modified: | 28. Nov 2023, 13:13 |
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