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Number of items at this level: 139.

2024

Hair, Joe F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Sharma, Pratyush N. and Liengaard, Benjamin Dybro (2024): Going beyond the untold facts in PLS–SEM and moving forward. In: European Journal of Marketing, Vol. 58, No. 13: pp. 81-106

Hair, Joseph F.; Sharma, Pratyush N.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Liengaard, Benjamin D. (2024): The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. In: European Journal of Marketing, Vol. 58, No. 13: pp. 30-55 [PDF, 2MB]

Hauff, Sven ORCID logoORCID: https://orcid.org/0000-0002-4706-4533; Richter, Nicole Franziska ORCID logoORCID: https://orcid.org/0000-0002-1278-176X; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2024): Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). In: Journal of Retailing and Consumer Services, Vol. 78, 103723

Hollebeek, Linda D. ORCID logoORCID: https://orcid.org/0000-0002-1282-0319; Menidjel, Choukri ORCID logoORCID: https://orcid.org/0000-0001-8510-800X; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Jansson, Johan ORCID logoORCID: https://orcid.org/0000-0003-2593-9439 and Urbonavicius, Sigitas ORCID logoORCID: https://orcid.org/0000-0003-4176-2573 (2024): Engaging consumers through artificially intelligent technologies. Systematic review, conceptual model, and further research. In: Psychology & Marketing, Vol. 41, No. 4: pp. 880-898 [PDF, 2MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Rau, Lea ORCID logoORCID: https://orcid.org/0000-0003-0720-5909 and Schmitt, Bernd (June 2024): Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines. In: Psychology & Marketing, Vol. 41, No. 6: pp. 1254-1270 [PDF, 3MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID logoORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479 and Liengaard, Benjamin D. ORCID logoORCID: https://orcid.org/0000-0002-1657-3108 (2024): Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling. In: Journal of Product Innovation Management [PDF, 1MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID logoORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID logoORCID: https://orcid.org/0000-0002-4706-4533 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2024): Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. In: Journal of Marketing Analytics [Forthcoming]

2023

Adler, Susanne Jana ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Röseler, Lukas and Schöniger, Martina Katharina (2023): A toolbox to evaluate the trustworthiness of published findings. In: Journal of Business Research, Vol. 167, 114189

Adler, Susanne Jana ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Schöniger, Martina Katharina ORCID logoORCID: https://orcid.org/0000-0003-1945-0899; Lichters, Marcel ORCID logoORCID: https://orcid.org/0000-0002-3710-2292 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2023): Forty years of context effect research in marketing: a bibliometric analysis. In: Journal of Business Economics, Vol. 94: pp. 437-466 [PDF, 2MB]

Adler, Susanne Jana ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Sharma, Pratyush Nidhi and Radomir, Lăcrămioara (2023): Toward open science in PLS-SEM: Assessing the state of the art and future perspectives. In: Journal of Business Research, Vol. 169, 114291

Becker, Jan-Michael; Cheah, Jun-Hwa; Gholamzade, Rasoul; Ringle, Christian M. and Sarstedt, Marko (2023): PLS-SEM's Most Wanted Guidance. In: International Journal of Contemporary Hospitality Management, Vol. 35, No. 1: pp. 321-346

Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (30. May 2023): A comparative study of the predictive power of component-based approaches to structural equation modeling. In: European Journal of Marketing, Vol. 57, No. 6: pp. 1641-1661

Hollebeek, Linda D. ORCID logoORCID: https://orcid.org/0000-0002-1282-0319; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Menidjel, Choukri ORCID logoORCID: https://orcid.org/0000-0001-8510-800X; Sprott, David E. and Urbonavicius, Sigitas (2023): Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review. In: Psychology & Marketing, Vol. 40, No. 6: pp. 1043-1262 [PDF, 877kB]

Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Cho, Gyeongcheol; Choo, Hosung and Ringle, Christian M. (16. March 2023): A primer on integrated generalized structured component analysis. In: European Business Review, Vol. 35, No. 3: pp. 261-284

Ingenhoff, Diana; Richner, Dominique and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (15. November 2023): New Insights for Public Diplomacy Using PLS-SEM to Analyze the Polyphony of Voices: Value Drivers of the Country Image in Western European and BRICS Countries. In: Latan, H.; Hair jr., H. and Noonan, R. (eds.) : Partial Least Squares Path Modeling. 2. edition. Cham: Springer Nature. pp. 301-327

Richter, Nicole Franziska; Hauff, Sven; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Kolev, Aleksandar E. and Schubring, Sandra (2023): How to Apply Necessary Condition Analysis in PLS-SEM. In: Latan, Hengky; Hair, Joseph F. and Noonan, Richard (eds.) : Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. 2nd ed.. Cham, Switzerland: Springer.

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Moisescu, Ovidiu‐Ioan ORCID logoORCID: https://orcid.org/0000-0003-0097-5660 (2023): Quantifying model selection uncertainty via bootstrapping and Akaike weights. In: International Journal of Consumer Studies, Vol. 47, No. 4: pp. 1596-1608 [PDF, 1MB]

Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Sinkovics, Noemi ORCID logoORCID: https://orcid.org/0000-0002-5143-6870 and Sinkovics, Rudolf R. (2023): A perspective on using partial least squares structural equation modelling in data articles. In: Data in Brief, Vol. 48, 109074

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Imschloss, Monika and Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 (2023): Multisensory Design of Retail Environments. Vision, Sound, and Scent. Wiesbaden: Springer.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Moldovanu, Vladimir and Pauli, Stephan (2023): Creating a Retail Multiverse. The Case of KARE´s City Studio. In: transfer 04/2023 – Zeitschrift für Kommunikation und Markenmanagement,, Vol. 69, No. 4: pp. 53-58

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2023): “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances. In: Journal of Marketing Theory and Practice, Vol. 31, No. 3: pp. 261-275

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Iuklanov, Denis (2023): Antecedents and consequences of corporate reputation: A dataset. In: Data in Brief, Vol. 48, 109079

Sitar-Taut, Dan-Andrei ORCID logoORCID: https://orcid.org/0000-0001-5360-3874; Mican, Daniel; Frömbling, Lena ORCID logoORCID: https://orcid.org/0000-0001-9185-7314 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (June 2023): Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown. In: Social Science Computer Review, Vol. 41, No. 3: pp. 748-767

2022

Basco, Rodrigo ORCID logoORCID: https://orcid.org/0000-0002-0168-2272; Hair, Joseph F.; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2022): Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. In: Journal of Family Business Strategy, Vol. 13, No. 3, 100457

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2022): A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. In: Structural Equation Modeling: A Multidisciplinary Journal, Vol. 29, No. 4: pp. 611-619

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479 (2022): A comparative evaluation of factor‐ and component‐based structural equation modelling approaches under (in)correct construct representations. In: British Journal of Mathematical and Statistical Psychology, Vol. 75, No. 2: pp. 220-251

Cho, Gyeongcheol; Schlaegel, Christopher; Hwang, Heungsun; Choi, Younyoung; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (2022): Integrated Generalized Structured Component Analysis. On the Use of Model Fit Criteria in International Management Research. In: Management International Review, Vol. 62, No. 4: pp. 569-609

Rigdon, Edward E. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (12. September 2022): Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena. In: Review of Marketing Research, Vol. 19: pp. 53-73

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Pick, Mandy ORCID logoORCID: https://orcid.org/0000-0003-2336-6569; Liengaard, Benjamin D. ORCID logoORCID: https://orcid.org/0000-0002-1657-3108; Radomir, Lăcrămioara ORCID logoORCID: https://orcid.org/0000-0001-9479-9260 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2022): Progress in partial least squares structural equation modeling use in marketing research in the last decade. In: Psychology & Marketing, Vol. 39, No. 5: pp. 1035-1064

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2022): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. Vol. 165. 3. Auflage. Wiesbaden: Springer.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Danks, Nicholas P. ORCID logoORCID: https://orcid.org/0000-0001-6902-2708 (2022): Prediction in HRM research–A gap between rhetoric and reality. In: Human Resource Management Journal, Vol. 32, No. 2: pp. 485-513 [PDF, 4MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Imschloss, Monika and Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 (2022): Multisensorisches Design von Verkaufsumgebungen. Sehen, Hören, Riechen. Wiesbaden: Springer Gabler.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Radomir, Lăcrămioara; Moisescu, Ovidiu Ioan and Ringle, Christian M. (2022): Latent class analysis in PLS-SEM: A review and recommendations for future applications. In: Journal of Business Research, Vol. 138: pp. 398-407

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Wecke, Bernhard (2022): Skalierung von KI im Marketing und die neue Rolle des CMO. 1. Wiesbaden: Springer Gabler.

Sharma, Pratyush N.; Liengaard, Benjamin D.; Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (14. July 2022): Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT. In: European Journal of Marketing

2021

Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Mapping the jungle: A bibliometric analysis of research into construal level theory. In: Psychology & Marketing, Vol. 38, No. 9: pp. 1367-1383 [PDF, 2MB]

Franke, George R.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Danks, Nicholas P. (2021): Assessing measure congruence in nomological networks. In: Journal of Business Research, Vol. 130: pp. 318-334

Hair, Joseph F.; Astrachan, Claudia Binz; Moisescu, Ovidiu I.; Radomir, Lăcrămioara; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Vaithilingam, Santha and Ringle, Christian M. (2021): Executing and interpreting applications of PLS-SEM: Updates for family business researchers. In: Journal of Family Business Strategy, Vol. 12, No. 3, 100392

Hair, Joseph F.; Hult, G. Thomas M.; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Danks, Nicholas P. and Ray, Soumya (2021): Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. A Workbook. Wiesbaden: Springer Gabler.

Hair, Joseph F. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing. In: Journal of Marketing Theory and Practice, Vol. 29, No. 1: pp. 65-77

Hair, Joseph F. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Explanation Plus Prediction—The Logical Focus of Project Management Research. In: Project Management Journal, Vol. 52, No. 4: pp. 319-322

Lichters, Marcel; Möslein, Robert; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Scharf, Andreas (2021): Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings. In: Food Quality and Preference, Vol. 89, 104138

Liengaard, Benjamin Dybro; Sharma, Pratyush Nidhi; Hult, G. Tomas M. ORCID logoORCID: https://orcid.org/0000-0003-1728-7856; Jensen, Morten Berg; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. and Ringle, Christian M. (2021): Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling. In: Decision Sciences, Vol. 52, No. 2: pp. 362-392 [PDF, 1MB]

Rasoolimanesh, S. Mostafa; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Olya, Hossein (2021): The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. In: International Journal of Contemporary Hospitality Management, Vol. 33, No. 5: pp. 1571-1592

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Hair, Joseph F. (2021): Partial Least Squares Structural Equation Modeling. In: Homburg, C.; Klarmann, M. and Vomberg, A. (eds.) : Handbook of Market Research. Cham: Springer. pp. 587-632

Sharma, Pratyush Nidhi; Shmueli, Galit ORCID logoORCID: https://orcid.org/0000-0002-0820-0301; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Danks, Nicholas and Ray, Soumya (2021): Prediction‐Oriented Model Selection in Partial Least Squares Path Modeling. In: Decision Sciences, Vol. 52, No. 3: pp. 567-607

Weiber, Rolf and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Strukturgleichungsmodellierung. Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS. Wiesbaden: Springer Gabler.

2020

Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Identifying Topics and Trends in Research on Construal Level Theory. In: Argo, Jennifer; Lowrey, Tina M. and Schau, Hope Jensen (eds.) : NA - Advances in Costumer Research. Vol. 48. Association for Consumer Research. pp. 186-187

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Cutoff criteria for overall model fit indexes in generalized structured component analysis. In: Journal of Marketing Analytics, Vol. 8, No. 4: pp. 189-202 [PDF, 799kB]

Danks, Nicholas P.; Sharma, Pratyush N. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM). In: Journal of Business Research, Vol. 113: pp. 13-24

Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Cheah, Jun Hwa and Ringle, Christian M. (2020): A concept analysis of methodological research on composite-based structural equation modeling: bridging PLSPM and GSCA. In: Behaviormetrika, Vol. 47, No. 1: pp. 219-241

Lichters, Marcel; Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties. In: Marketing ZFP, Vol. 42, No. 4: pp. 22-34

Richter, Nicole Franziska; Schubring, Sandra; Hauff, Sven; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA. In: Industrial Management & Data Systems, Vol. 120, No. 12: pp. 2243-2267

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Becker, Jan-Michael ORCID logoORCID: https://orcid.org/0000-0003-3013-3739 (2020): Quantify uncertainty in behavioral research. In: Nature Human Behaviour, Vol. 4, No. 4: pp. 329-331

Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Mitchell, Rebecca and Gudergan, Siegfried P. (2020): Partial least squares structural equation modeling in HRM research. In: International Journal of Human Resource Management, Vol. 31, No. 12: pp. 1617-1643

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Nitzl, Christian ORCID logoORCID: https://orcid.org/0000-0001-8480-3916; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Howard, Matt C. (2020): Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses! In: International Journal of Market Research, Vol. 62, No. 3: pp. 288-299

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Cheah, Jun-Hwa ORCID logoORCID: https://orcid.org/0000-0001-8440-9564; Ting, Hiram ORCID logoORCID: https://orcid.org/0000-0002-1389-976X; Moisescu, Ovidiu I. ORCID logoORCID: https://orcid.org/0000-0003-0097-5660 and Radomir, Lăcrămioara ORCID logoORCID: https://orcid.org/0000-0001-9479-9260 (2020): Structural model robustness checks in PLS-SEM. In: Tourism Economics, Vol. 26, No. 4: pp. 531-554

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Structural Equation Models: From Paths to Networks (Westland 2019). In: Psychometrika, Vol. 85, No. 3: pp. 841-844 [PDF, 215kB]

Schlittgen, Rainer; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Data generation for composite-based structural equation modeling methods. In: Advances in Data Analysis and Classification, Vol. 14, No. 4: pp. 747-757 [PDF, 503kB]

2019

Babin, Barry J. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (eds.) (2019): The Great Facilitator. Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research. Cham: Springer.

Franke, George and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. In: Internet Research, Vol. 29, No. 3: pp. 430-447

Hair, Joseph F.; Risher, Jeffrey J.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (2019): When to use and how to report the results of PLS-SEM. In: European Business Review, Vol. 31, No. 1: pp. 2-24

Hair, Joseph F. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method. In: Project Management Journal, Vol. 50, No. 6: pp. 619-624

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (2019): Rethinking some of the rethinking of partial least squares. In: European Journal of Marketing, Vol. 53, No. 4: pp. 566-584

Khan, Gohar F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Shiau, Wen-Lung; Hair, Joseph F.; Ringle, Christian M. and Fritze, Martin P. (2019): Methodological research on partial least squares structural equation modeling (PLS-SEM). In: Internet Research, Vol. 29, No. 3: pp. 407-429

Mooi, Erik A. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. 3. Auflage. Berlin ; Heidelberg: Springer Gabler.

Rigdon, Edward E.; Becker, Jan-Michael and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement. In: Multivariate Behavioral Research, Vol. 54, No. 3: pp. 429-443

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Becker, Jan-Michael ORCID logoORCID: https://orcid.org/0000-0003-3013-3739 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note. In: Psychometrika, Vol. 84, No. 3: pp. 772-780

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Revisiting Hair Et al.’s Multivariate Data Analysis: 40 Years Later. In: Babin, Barry J. and Sarstedt, Marko (eds.) : The Great Facilitator. Cham: Springer Gabler. pp. 113-119

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Cheah, Jun-Hwa (2019): Partial least squares structural equation modeling using SmartPLS: a software review. In: Journal of Marketing Analytics, Vol. 7, No. 3: pp. 196-202

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Cheah, Jun-Hwa; Becker, Jan-Michael and Ringle, Christian M. (2019): How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM. In: Australasian Marketing Journal, Vol. 27, No. 3: pp. 197-211

Sharma, Pratyush Nidhi; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Shmueli, Galit; Kim, Kevin H. and Thiele, Kai Oliver (2019): PLS-Based Model Selection: The Role of Alternative Explanations in Information Systems Research. In: Journal of the Association for Information Systems: pp. 346-397

2018

Ali, Faizan; Rasoolimanesh, S. Mostafa; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Ryu, Kisang (2018): An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. In: International Journal of Contemporary Hospitality Management, Vol. 30, No. 1: pp. 514-538

Becker, Jan-Michael; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Estimating Moderating Effects in PLS-SEM and PLSc-SEM: Iteraction Term Generation*Data Treatment. In: Journal of Applied Structural Equation Modeling, Vol. 2, No. 2: pp. 1-21

Becker, Jan-Michael; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Estimating Moterating effects in PLS-SEM andPLSc-SEM: interaction term gerneration*data treatment. In: Journal of Applied Structural Equation Modeling, Vol. 2, No. 2: pp. 1-21 [PDF, 1MB]

Cheah, Jun-Hwa; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Ramayah, T. and Ting, Hiram (2018): Convergent validity assessment of formatively measured constructs in PLS-SEM. In: International Journal of Contemporary Hospitality Management, Vol. 30, No. 11: pp. 3192-3210

Fritze, Martin P.; Urmetzer, Florian; Khan, Gohar F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Neely, Andy and Schäfers, Tobias (2018): From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research. In: Journal of Service Management Research (SMR), Vol. 2, No. 3: pp. 3-16

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Gudergan, Siegfried P. (2018): Advanced Issues in Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.

Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Pinkwart, Andreas and Ringle, Christian M. (2018): Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. In: Journal of International Marketing, Vol. 26, No. 3: pp. 1-21

Mooi, Erik A.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Mooi-Reci, Irma (2018): Market Research. The Process, Data, and Methods Using Stata. Singapore: Springer.

Raithel, Sascha; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Schütz, Tobias (2018): IBM SPSS Syntax. Eine anwendungsorientierte Einführung. 3., vollständig überarbeitete Auflage. München: Franz Vahlen.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. 2. edition. Wiesbaden: Springer Gabler.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Bengart, Paul; Shaltoni, Abdel Monim and Lehmann, Sebastian (2018): The use of sampling methods in advertising research: a gap between theory and practice. In: International Journal of Advertising, Vol. 37, No. 4: pp. 650-663

Svensson, Göran; Ferro, Carlos; Høgevold, Nils; Padin, Carmen; Carlos Sosa Varela, Juan and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Framing the triple bottom line approach: Direct and mediation effects between economic, social and environmental elements. In: Journal of Cleaner Production, Vol. 197: pp. 972-991

2017

Barth, Kati; Neubert, Doreen and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2017): The IKEA Effect. A Conceptual Replication. In: Journal of Marketing Behavior, Vol. 2, No. 4: pp. 307-312

Hair, Joseph F.; Hult, G. Tomas M. ORCID logoORCID: https://orcid.org/0000-0003-1728-7856; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2017): A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Second editon. Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne: SAGE.

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Thiele, Kai Oliver (2017): Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. In: Journal of the Academy of Marketing Science, Vol. 45, No. 5: pp. 616-632

Lichters, Marcel; Bengart, Paul; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Vogt, Bodo (2017): What really matters in attraction effect research: when choices have economic consequences. In: Marketing Letters, Vol. 28, No. 1: pp. 127-138

Rigdon, Edward E.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (2017): On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 39, No. 3: pp. 4-16

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Hair, Joseph F. (2017): Partial Least Squares Structural Equation Modeling. In: Homburg, C.; Klarmann, M. and Vomberg, A. (eds.) : Handbook of Market Research. Cham: Srpinger. pp. 1-40

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Hair, Joseph F. (2017): Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach. In: Latan, Hengky and Loonan, Richard (eds.) : Partial Least Squares Path Modeling ; Basic Concepts, Methodological Issues and Applications. pp. 197-217

2016

Ali, Murad; Seny Kan, Konan Anderson and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance. In: Journal of Business Research, Vol. 69, No. 11: pp. 5317-5323

Hair, Joe F.; Barth, Kati; Neubert, Doreen and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies. In: Journal of Creating Value, Vol. 2, No. 2: pp. 194-210

Hair, Jr., Joe F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Matthews, Lucy M. and Ringle, Christian M. (2016): Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method. In: European Business Review, Vol. 28, No. 1: pp. 63-76

Henseler, Jörg; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Testing measurement invariance of composites using partial least squares. In: International Marketing Review, Vol. 33, No. 3: pp. 405-431

Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Vogt, Bodo (2016): The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. In: Journal of Marketing Research, Vol. 53, No. 2: pp. 183-198

Lichters, Marcel; Müller, Holger; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Vogt, Bodo (2016): How durable are compromise effects? In: Journal of Business Research, Vol. 69, No. 10: pp. 4056-4064

Matthews, Lucy M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. and Ringle, Christian M. (2016): Identifying and treating unobserved heterogeneity with FIMIX-PLS. In: European Business Review, Vol. 28, No. 2: pp. 208-224

Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Gain more insight from your PLS-SEM results. In: Industrial Management & Data Systems, Vol. 116, No. 9: pp. 1865-1886

Salzberger, Thomas; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Diamantopoulos, Adamantios (2016): Measurement in the social sciences: where C-OAR-SE delivers and where it does not. In: European Journal of Marketing, Vol. 50, No. 11: pp. 1942-1952

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios ORCID logoORCID: https://orcid.org/0000-0001-5537-717X and Salzberger, Thomas (2016): Should we use single items? Better not. In: Journal of Business Research, Vol. 69, No. 8: pp. 3199-3203

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios; Salzberger, Thomas and Baumgartner, Petra (2016): Selecting single items to measure doubly concrete constructs: A cautionary tale. In: Journal of Business Research, Vol. 69, No. 8: pp. 3159-3167

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O. and Gudergan, Siegfried P. (2016): Estimation issues with PLS and CBSEM: Where the bias lies! In: Journal of Business Research, Vol. 69, No. 10: pp. 3998-4010

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Gudergan, Siegfried P. (2016): Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015). In: Annals of Tourism Research, Vol. 57: pp. 279-284

Schlittgen, Rainer; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Becker, Jan-Michael (2016): Segmentation of PLS path models by iterative reweighted regressions. In: Journal of Business Research, Vol. 69, No. 10: pp. 4583-4592

Schlägel, Christopher and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries: A composite model approach. In: European Management Journal, Vol. 34, No. 6: pp. 633-649

2015

Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Völckner, Franziska (2015): How collinearity affects mixture regression results. In: Marketing Letters, Vol. 26, No. 4: pp. 643-659

Henseler, Jörg; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): A new criterion for assessing discriminant validity in variance-based structural equation modeling. In: Journal of the Academy of Marketing Science, Vol. 43, No. 1: pp. 115-135

Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Joseph F., Hair (2015): Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing. In: Journal of Marketing Theory and Practice, Vol. 23, No. 2: pp. 121-139

Lichters, Marcel; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Vogt, Bodo (2015): On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. In: AMS Review, Vol. 5, No. 1-2: pp. 1-19

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. Wiesbaden: Springer Gabler.

2014

F. Hair Jr, Joe; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hopkins, Lucas and G. Kuppelwieser, Volker (2014): Partial least squares structural equation modeling (PLS-SEM). An emerging tool in business research. In: European Business Review, Vol. 26, No. 2: pp. 106-121

Fiedler, Marina and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Influence of community design on user behaviors in online communities. In: Journal of Business Research, Vol. 67, No. 11: pp. 2258-2268

Hair, Joseph F.; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Corrigendum to “Editorial Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance” [LRP 46/1-2 (2013) 1–12]. In: Long Range Planning, Vol. 47, No. 6: p. 392

Hensler, J.; Dijkstra, T. K.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Diamantopoulos, A.; Straub, D. W.; Ketchen, D. J.; Hair, J. F.; Hult, G. T. and Calantone, R. J. (2014): Common Beliefs and Reality About PLS. Comments on Rönkkö and Evermann (2013). In: Organizational Research Methods, Vol. 17, No. 2: pp. 182-209 [PDF, 491kB]

Kuppelwieser, Volker G. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Applying the future time perspective scale to advertising research. In: International Journal of Advertising, Vol. 33, No. 1: pp. 113-136

Kuppelwieser, Volker G. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link. In: Journal of Business Research, Vol. 67, No. 12: pp. 2620-2627

Kuppelwieser, Volker G.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Tuzovic, Sven (2014): The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013). In: Technological Forecasting and Social Change, Vol. 88: pp. 156-161

Mooi, Erik and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. 2nd Editon. Berlin, Heidelberg: Springer.

Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Schlittgen, Rainer (2014): Genetic algorithm segmentation in partial least squares structural equation modeling. In: OR Spectrum, Vol. 36, No. 1: pp. 251-276

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Hair, Joseph F. (2014): PLS-SEM: Looking Back and Moving Forward. In: Long Range Planning, Vol. 47, No. 3: pp. 132-137

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Henseler, Jörg and Hair, Joseph F. (2014): On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). In: Long Range Planning, Vol. 47, No. 3: pp. 154-160

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Smith, Donna ORCID logoORCID: https://orcid.org/0000-0002-9762-7605; Reams, Russell and Hair, Joseph F. (2014): Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. In: Journal of Family Business Strategy, Vol. 5, No. 1: pp. 105-115

Wilson, Shawn R.; Whitmoyer, Jeffrey G.; Pieper, Torsten M.; Astrachan, Joseph H.; Hair, Joseph F. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Method trends and method needs: Examining methods needed for accelerating the field. In: Journal of Family Business Strategy, Vol. 5, No. 1: pp. 4-14

2013

Klarner, Patricia; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hoeck, Michael and Ringle, Christian M. (2013): Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams. In: Long Range Planning, Vol. 46, No. 3: pp. 258-286

Müller, Holger; Lehmann, Sebastian and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2013): The time vs. money effect. A conceptual replication. In: International Journal of Research in Marketing, Vol. 30, No. 2: pp. 199-200

2012

Henseler, J.; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2012): Using Partial Least Squares Path Modeling in Advertising Research. Basic Concepts and Recent Issues. In: Okazaki, Shintaro (ed.) : Handbook of Research in International Advertising. Cheltenham: Edward Elgar. pp. 252-278

Pauge, Johanna; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Rennhak, Carsten (2012): Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt. In: Rennhak, Carsten (ed.) : Die Automobilindustrie von morgen. Reutlinger Schriften zu Marketing & Management, Vol. 4. Stuttgart: ibidem Verlag. pp. 143-171

2011

Mooi, Erik and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2011): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. Berlin ; Heidelberg: Springer.

2010

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (24. November 2010): Structural modeling of heterogeneous data with partial least squares. In: Review of Marketing Research, Vol. 7: pp. 255-296

2009

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. (2009): Erfassung unbeobachteter Heterogenität in varianzbasierter Strukturgleichungsmodellierung mit FIMIX-PLS. In: Schwaiger, Manfred and Meyer, Anton (eds.) : Theorien und Methoden der Betriebswirtschaft ; Handbuch für Wissenschaftler und Studierende. München: Vahlen. pp. 593-617

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Schwaiger, Manfred and Ringle, Christian M. (2009): Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity. In: Journal of Business Market Management, Vol. 3, No. 3: pp. 185-206

Schloderer, Matthias P.; Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2009): Einführung in die varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS. In: Theorien und Methoden der Betriebswirtschaft. München: pp. 564-592

Schwaiger, Manfred and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2009): Treiber der Fußballfanzufriedenheit - Eine kausalanalytische Untersuchung. In: Hünerberg, Reinhard and Mann, Andreas (eds.) : Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer. Wiesbaden: Gabler. pp. 491-514

2008

Ringle, Christian M. and Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): Heterogenität in varianzbasierter Strukturgleichungsmodellierung. Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Vol. 30, No. 4: pp. 239-255

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): A review of recent approaches for capturing heterogeneity in partial least squares path modelling. In: Journal of Modelling in Management, Vol. 3, No. 2: pp. 140-161

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): Market segmentation with mixture regression models: Understanding measures that guide model selection. In: Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3: pp. 228-246

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2008): Sorry, We’re Closed – Nokia’s Communication Crisis in Germany. In: The Management Case Study Journal, Vol. 8, No. 2: pp. 147-160

2006

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Festge, Fabian and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2006): Packing the Black Gold - Haver and Boecker and the Chinese Bitumen Market. In: Management Case Study Journal, Vol. 6, No. 2: pp. 34-45

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