The IKEA Effect. A Conceptual Replication

Barth, Kati; Neubert, Doreen und Sarstedt, Marko (2017): The IKEA Effect. A Conceptual Replication. In: Journal of Marketing Behavior, Vol. 2, No. 4: pp. 307-312

Abstract

We replicate and extend Norton et al.’s (2012) and Mochon et al.’s (2012) studies on the IKEA effect, according to which consumers show a higher willingness-to-pay when they assemble products themselves. Our results support the robustness of the original effect and indicate that psychological ownership acts as a psychological mechanism that underlies the IKEA effect.

• Item Type: Journal article
• Keywords: psychological ownership
• Faculties: Munich School of Management > Institute for Marketing
• Subjects: 300 Social sciences > 330 Economics
• ISSN: 2326-5698
• Language: English