The IKEA Effect. A Conceptual Replication

Barth, Kati; Neubert, Doreen und Sarstedt, Marko (2017): The IKEA Effect. A Conceptual Replication. In: Journal of Marketing Behavior, Bd. 2, Nr. 4: S. 307-312

Abstract

We replicate and extend Norton et al.’s (2012) and Mochon et al.’s (2012) studies on the IKEA effect, according to which consumers show a higher willingness-to-pay when they assemble products themselves. Our results support the robustness of the original effect and indicate that psychological ownership acts as a psychological mechanism that underlies the IKEA effect.

• Dokumententyp: Zeitschriftenartikel
• Keywords: psychological ownership
• Fakultät: Betriebswirtschaft > Institut für Marketing
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 2326-5698
• Sprache: Englisch