Adler, Susanne
ORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
Identifying Topics and Trends in Research on Construal Level Theory.
In: Argo, Jennifer; Lowrey, Tina M. und Schau, Hope Jensen (eds.) :
NA - Advances in Costumer Research. Vol. 48. Association for Consumer Research. pp. 186-187
External fulltext: https://www.acrwebsite.org/volumes/2664083/volumes/v48/NA-48
| Item Type: | Book Section |
|---|---|
| Keywords: | Construal Level Theory |
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 96269 |
| Date Deposited: | 23. May 2023 09:59 |
| Last Modified: | 23. May 2023 09:59 |
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