Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X und Salzberger, Thomas
(2016):
Should we use single items? Better not.
In: Journal of Business Research, Vol. 69, No. 8: pp. 3199-3203
Abstract
Bergvist (2016, this issue) and Rossiter (2016, unpublished) claim that the conclusions of Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (2016) are unwarranted as the study's methodology is flawed. This paper begs to differ.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 01482963 |
| Language: | English |
| Item ID: | 96126 |
| Date Deposited: | 09. May 2023 05:09 |
| Last Modified: | 09. May 2023 05:09 |
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