Mooi, Erik A. und Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268
(2019):
A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics.
3. Auflage. Berlin ; Heidelberg: Springer Gabler.
Abstract
Compact, hands-on, and step-by-step introduction to quantitative market research techniques
Discusses the theory of important quantitative techniques and links directly to their use in SPSS
Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
| Item Type: | Monograph |
|---|---|
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-662-56707-4 (online) ; 978-3-662-56706-7 (print) ; 978-3-662-56708-1 (print) |
| Place of Publication: | Berlin ; Heidelberg |
| Language: | English |
| Item ID: | 96083 |
| Date Deposited: | 04. May 2023 06:12 |
| Last Modified: | 17. May 2023 14:24 |
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