Revisiting Hair Et al.’s Multivariate Data Analysis: 40 Years Later

Sarstedt, Marko (2019): Revisiting Hair Et al.’s Multivariate Data Analysis: 40 Years Later. In: Babin, Barry J. and Sarstedt, Marko (eds.) : The Great Facilitator. Cham: Springer Gabler. pp. 113-119

Abstract

This chapter offers a review of the first edition of Multivariate Data Analysis, authored by Joseph F. Hair, Rolph E. Anderson, Ronald L. Tatham, and Bernie J. Grablowsky. The review highlights elements that have contributed to the book’s massive success and contrasts the first with the most recent edition of Multivariate Data Analysis.

• Item Type: Book Section
• Keywords: Book review, Citations, Multivariate date analysis, Textbooks
• Faculties: Munich School of Management > Institute for Marketing
• Subjects: 300 Social sciences > 330 Economics
• ISBN: 978-3-030-06030-5 (print) ; 978-3-030-06031-2 (online)
• Place of Publication: Cham
• Language: English