Partial least squares structural equation modeling using SmartPLS: a software review

Sarstedt, Marko und Cheah, Jun-Hwa (2019): Partial least squares structural equation modeling using SmartPLS: a software review. In: Journal of Marketing Analytics, Vol. 7, No. 3: pp. 196-202

Abstract

In their effort to better understand consumer behavior, marketing researchers often analyze relationships between latent variables, measured by sets of observed variables. Partial least squares structural equation modeling (PLS-SEM) has become a popular tool for analyzing such relationships. Particularly the availability of SmartPLS, a comprehensive software program with an intuitive graphical user interface, helped popularize the method. We review the latest version of SmartPLS and discuss its various features. Our aim is to offer researchers with concrete guidance regarding their choice of a PLS-SEM software that fits their analytical needs.

• Item Type: Journal article
• Keywords: Consumer behavior, Partial least squares structural equation modeling (PLS-SEM), SmartPLS
• Faculties: Munich School of Management > Institute for Marketing
• Subjects: 300 Social sciences > 330 Economics
• ISSN: 2050-3318
• Language: English