Advanced Issues in Partial Least Squares Structural Equation Modeling

Hair, Joseph F.; Sarstedt, Marko ; Ringle, Christian M. und Gudergan, Siegfried P. (2018): Advanced Issues in Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.

Abstract

Written as an extension of "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software (www.smartpls.com) and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.

• Dokumententyp: Monographie
• Keywords: SmartPLS, PLS-SEM, Partial Least Squares Structural Equation Modeling
• Fakultät: Betriebswirtschaft > Institut für Marketing
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISBN: 9781483377391
• Ort: Thousand Oaks