Lichters, Marcel; Adler, Susanne
ORCID: https://orcid.org/0000-0002-3211-6871 and Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties.
In: Marketing ZFP, Vol. 42, No. 4: pp. 22-34
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0344-1369 |
| Language: | English |
| Item ID: | 96072 |
| Date Deposited: | 03. May 2023, 07:53 |
| Last Modified: | 03. May 2023, 07:53 |
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