ORCID: https://orcid.org/0000-0003-1728-7856; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2017):
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
Second editon. Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne: SAGE.
Abstract
With applications using SmartPLS (www.smartpls.com)—the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
| Dokumententyp: | Monographie |
|---|---|
| Keywords: | SmartPLS; partial least squares structural equation modeling (PLS-SEM) |
| Fakultät: | Betriebswirtschaft > Institut für Marketing |
| Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
| ISBN: | 9781483377445 |
| Ort: | Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |
| Sprache: | Englisch |
| Dokumenten ID: | 96122 |
| Datum der Veröffentlichung auf Open Access LMU: | 09. Mai 2023, 05:05 |
| Letzte Änderungen: | 09. Mai 2023, 05:05 |
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