ORCID: https://orcid.org/0000-0003-1728-7856; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 and Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2017):
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
Second editon. Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne: SAGE.
Abstract
With applications using SmartPLS (www.smartpls.com)—the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
| Item Type: | Monograph |
|---|---|
| Keywords: | SmartPLS; partial least squares structural equation modeling (PLS-SEM) |
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 9781483377445 |
| Place of Publication: | Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |
| Language: | English |
| Item ID: | 96122 |
| Date Deposited: | 09. May 2023, 05:05 |
| Last Modified: | 09. May 2023, 05:05 |
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