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Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 and Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Cutoff criteria for overall model fit indexes in generalized structured component analysis. In: Journal of Marketing Analytics, Vol. 8, No. 4: pp. 189-202 [PDF, 799kB]

Abstract

Generalized structured component analysis (GSCA) is a technically well-established approach to component-based structural equation modeling that allows for specifying and examining the relationships between observed variables and components thereof. GSCA provides overall fit indexes for model evaluation, including the goodness-of-fit index (GFI) and the standardized root mean square residual (SRMR). While these indexes have a solid standing in factor-based structural equation modeling, nothing is known about their performance in GSCA. Addressing this limitation, we present a simulation study’s results, which confirm that both GFI and SRMR indexes distinguish effectively between correct and misspecified models. Based on our findings, we propose rules-of-thumb cutoff criteria for each index in different sample sizes, which researchers could use to assess model fit in practice.

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