ORCID: https://orcid.org/0000-0002-5424-4268
(2015):
A new criterion for assessing discriminant validity in variance-based structural equation modeling.
In: Journal of the Academy of Marketing Science, Vol. 43, No. 1: pp. 115-135
Abstract
Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of a Monte Carlo simulation study, in which we compare the new approach to the Fornell-Larcker criterion and the assessment of (partial) cross-loadings. Finally, we provide guidelines on how to handle discriminant validity issues in variance-based structural equation modeling.
| Item Type: | Journal article |
|---|---|
| Keywords: | Discriminant validity assessment, variance-based structural equation modeling, partial least squares, multitrait-multimethod matrix, heterotrait-monotrait ratio of correlations, Monte Carlo simulation study, Fornell-Larcker criterion |
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0092-0703 |
| Language: | English |
| Item ID: | 96145 |
| Date Deposited: | 09. May 2023 05:57 |
| Last Modified: | 09. May 2023 05:57 |
