Babin, Barry J. and Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268 (eds.)
(2019):
The Great Facilitator. Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research.
Cham: Springer.
Abstract
Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers
Offers unique insights into the factors driving the success of textbooks and academic articles in management research
Shows how to successfully mentor PhD students and young faculty
| Item Type: | Editorship |
|---|---|
| Keywords: | Joseph F. Hair's contribution to market research, Market research and competitive intelligence, Research mentorship in marketing, Customer relationship management history, Family business research history, Services marketing research history, PhD supervision in management, Research leadership in management |
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-030-06031-2 (onlin) ; 978-3-030-06030-5 (print) |
| Place of Publication: | Cham |
| Language: | English |
| Item ID: | 96086 |
| Date Deposited: | 04. May 2023, 06:10 |
| Last Modified: | 04. May 2023, 06:10 |
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