Babin, Barry J. und Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268 (Hrsg.)
(2019):
The Great Facilitator. Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research.
Cham: Springer.
Abstract
Provides first-hand reports on guiding business PhDs and faculty on how to systematically advance their careers
Offers unique insights into the factors driving the success of textbooks and academic articles in management research
Shows how to successfully mentor PhD students and young faculty
| Dokumententyp: | Herausgeberschaft |
|---|---|
| Keywords: | Joseph F. Hair's contribution to market research, Market research and competitive intelligence, Research mentorship in marketing, Customer relationship management history, Family business research history, Services marketing research history, PhD supervision in management, Research leadership in management |
| Fakultät: | Betriebswirtschaft > Institut für Marketing |
| Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
| ISBN: | 978-3-030-06031-2 (onlin) ; 978-3-030-06030-5 (print) |
| Ort: | Cham |
| Sprache: | Englisch |
| Dokumenten ID: | 96086 |
| Datum der Veröffentlichung auf Open Access LMU: | 04. Mai 2023, 06:10 |
| Letzte Änderungen: | 04. Mai 2023, 06:10 |
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