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Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. and Hair, Joseph F. (2021): Partial Least Squares Structural Equation Modeling. In: Homburg, C.; Klarmann, M. and Vomberg, A. (eds.) : Handbook of Market Research. Cham: Springer. pp. 587-632

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