Why were FIFA World Cup Tickets so cheap?

Eichhorn, Christoph und Sahm, Marco (Januar 2007): Why were FIFA World Cup Tickets so cheap? Monopoly Pricing, Demand Quality and Two-Sided Markets. Münchener Wirtschaftswissenschaftliche Beiträge (VWL) 2007-2

Abstract

We examine the pricing decision of a multi-product monopolist in a two-sided market where the type structure of buyers on one side of the market is an important determinant of profit on the other side. In this situation it might be optimal to set prices below the maximum sellout price and to ration demand by a random mechanism in the first market to reach a type distribution more favorable for sales in the other market. The model establishes demand quality as an alternative link between markets in addition to standard quantitative effects and explains frequently observed underpricing, e.g. in the (sports) entertainment industry. It also provides an explanation for the effort a monopolist incurs to deter from resale.

• Dokumententyp: Paper
• Keywords: Underpricing, Demand Rationing, Resale Deterrence
• Fakultät: Volkswirtschaft ; Volkswirtschaft > Munich Discussion Papers in Economics ; Volkswirtschaft > Munich Discussion Papers in Economics > Industrieökonomik
• Themengebiete: 300 Sozialwissenschaften > 300 Sozialwissenschaft, Soziologie ; 300 Sozialwissenschaften > 330 Wirtschaft
• JEL Classification: L12, D42, D45
• Sprache: Englisch