
Abstract
The terms `interactivity' and `interactive media' became significant buzz-words during the late 1980s and early 1990s when the multi-media euphoria fascinated politicians, economists, and researchers alike. However, right from the beginning of the scientific debate, the inconsistent usage of the term `interactivity' massively complicated the comparability of numerous empirical studies. This is where this article joins the discussion. First, the article sheds light on the terminological origins of `interactivity' and distinguishes the term from cognate expressions. Further, it restructures and extends existing findings on the basis of a new analysis framework which considers three levels of interactive communication (action level, level of subjective situation evaluation, and level of meaning exchange). Finally, it delivers a systematic overview of specific criteria of interactive communication.
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Social Sciences > Communication |
Subjects: | 300 Social sciences > 380 Commerce, communications and transportation |
URN: | urn:nbn:de:bvb:19-epub-17675-9 |
ISSN: | 0341-2059 |
Alliance/National Licence: | This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively. |
Language: | English |
Item ID: | 17675 |
Date Deposited: | 02. Jan 2014, 10:27 |
Last Modified: | 04. Nov 2020, 12:59 |