"Play it again, Sam". A differentiating view on repeated exposure to narrative content in media

Hoffmann, Jella (2006): "Play it again, Sam". A differentiating view on repeated exposure to narrative content in media. In: Communications - European Journal of Communication Research, Vol. 31, No. 3, SI: pp. 389-403

Abstract

Whereas repeated exposure to communication is a widespread phenomenon, it has so far received little attention in communication research. This article takes a step towards describing, differentiating, and explaining repeated exposure to communication. It discusses different forms of repeated exposure and then focuses on repeated exposure to narrative films. It explores possible motivations for reusing the same media content again and again, while taking processes of repeated exposure as well as situational and personal variables into account. The initially theoretical considerations are then supported, expanded, and specified both by existent empirical evidence and findings from a focus group study. Finally, further questions about repeated exposure to narrative content in media are discussed.

• Item Type: Journal article
• Form of publication: Publisher's Version
• Faculties: Social Sciences > Department of Communications and Media (IfKW)
• Subjects: 300 Social sciences > 380 Commerce, communications and transportation
• ISSN: 0341-2059
• Alliance/National Licence: This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.
• Language: English