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Brenner, Ludger; Mayer, Marius; Stadler, Claudia (2016): The economic benefits of whale watching in El Vizcaino Biosphere Reserve, Mexico. In: Economia Sociedad Y Territorio, Vol. 16, No. 51: pp. 429-457
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Abstract

This paper attempts to determine the economic value generated by whale watching at El Vizcaino Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.