The economic benefits of whale watching in El Vizcaino Biosphere Reserve, Mexico

Brenner, Ludger; Mayer, Marius und Stadler, Claudia (2016): The economic benefits of whale watching in El Vizcaino Biosphere Reserve, Mexico. In: Economia Sociedad Y Territorio, Bd. 16, Nr. 51: S. 429-457

Abstract

This paper attempts to determine the economic value generated by whale watching at El Vizcaino Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Kulturwissenschaften > Department für Kulturwissenschaften und Altertumskunde
• Themengebiete: 900 Geschichte und Geografie > 900 Geschichte
• ISSN: 1405-8421
• Sprache: Englisch