Abstract
This paper attempts to determine the economic value generated by whale watching at El Vizcaino Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.
| Item Type: | Journal article |
|---|---|
| Faculties: | Cultural Studies > Department of Ancient and Modern Cultures |
| Subjects: | 900 History and geography > 900 Geschichte |
| ISSN: | 1405-8421 |
| Language: | English |
| Item ID: | 47121 |
| Date Deposited: | 27. Apr 2018, 08:12 |
| Last Modified: | 04. Nov 2020, 13:23 |
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