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Göhlert, Christian ORCID: 0000-0002-9903-3595 (2020): Sicher, sauber, selbstbestimmt? Kommunikationsstrategien in Stellenanzeigern aus dem japanischen Rotlichtmilieu. München
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Abstract

(Paper includes an english summary.) Job advertisements for a variety of jobs that could be broadly classified as sex work – ranging from positions as hostesses, models, and video chat operators to what amounts to outright prostitution – exist both as free magazines and in the form of websites. The former are a surprisingly common sight in Japan. Euphemistically called 高収入求人マガジン ('magazines that advertise high-paying jobs'), they can be found around subway stations, hotels and restaurants and are generally available free of charge. Besides the advertisements themselves, they usually feature various articles aimed at girls and young women and are modelled after fashion and lifestyle magazines. This paper summarizes the results of a small-scale research project that was conducted with students of the Japan Center of LMU Munich in the winter of 2016 to familiarize the participants with the basics of content analysis. The goal of the project was to identify recurring themes and patterns in six issues each of two such magazines, Momoco and Shaleo, which were collected in Tokyo between July and December 2014. In addition to the ads themselves, both magazines feature editorial contents comprising a varied selection of articles, comics, and monthly columns.