Abstract
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Dokumententyp: | Monographie |
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Keywords: | market research; quantitative methods; Stata; research design; data management; marketing research; regression analysis; factor analysis; cluster analysis; hypothesis testing; analysis of variance; social research design; exploratory research; descriptive research; causal research; data collection; secondary data; descriptive statistics; market research methods; marketing |
Fakultät: | Betriebswirtschaft > Institut für Marketing |
Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
ISBN: | 978-981-13-5344-4 ; 978-981-10-5218-7 |
ISSN: | 2192-4333 |
Ort: | Singapore |
Sprache: | Englisch |
Dokumenten ID: | 96098 |
Datum der Veröffentlichung auf Open Access LMU: | 04. Mai 2023, 06:25 |
Letzte Änderungen: | 04. Mai 2023, 06:25 |