The time vs. money effect

Müller, Holger; Lehmann, Sebastian und Sarstedt, Marko (2013): The time vs. money effect. A conceptual replication. In: International Journal of Research in Marketing, Bd. 30, Nr. 2: S. 199-200

Abstract

We replicate Mogilner and Aaker's (2009) study on the “time vs. money effect,” according to which subjects' evaluation and enjoyment of experiential products tend to be more (less) favorable when the concept of time (money) is made salient via an add sign. Our experimental study provides a strong support for the original findings. Furthermore, our analysis reveals only few interactions, thereby indicating the robustness of the effect with respect to variations in demographic background factors.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Betriebswirtschaft > Institut für Marketing
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 01678116
• Sprache: Englisch