The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013)

Kuppelwieser, Volker G.; Sarstedt, Marko und Tuzovic, Sven (2014): The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013). In: Technological Forecasting and Social Change, Bd. 88: S. 156-161

Abstract

We comment on a recent article by Chong (2013) on the roles of demographic and motivation variables in mobile commerce usage. Drawing on the recent research on the service-dominant logic, socioemotional selectivity theory, and data from a first empirical study, we argue that a broader discussion on the value relevance of mobile commerce activities for customers and the consideration of consumers' future time perspectives would provide a richer, potentially more appropriate picture of the drivers of mobile commerce usage. Furthermore, using data from a second empirical study, we highlight several validity issues of the used scales. We hope to motivate a replication and extension of Chong's study and also provide recommendations for future research on this area.

• Dokumententyp: Zeitschriftenartikel
• Keywords: M-commerce; demographic variable; consumer behavior; future time perspective; value; floor effects; ceiling effects
• Fakultät: Betriebswirtschaft > Institut für Marketing
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 00401625
• Sprache: Englisch