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Anzahl der Publikationen: 3
Zeitschriftenartikel
Vomberg, Arnd; Friess, Maximilian 
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Maag, Verena und Wieseke, Jan
(Juli 2025):
EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups.
In: Journal of Marketing Research [Forthcoming]
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Maag, Verena und Wieseke, Jan
(Juli 2025):
EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups.
In: Journal of Marketing Research [Forthcoming]
Friess, Maximilian ORCID: https://orcid.org/0000-0003-3575-0808; Haumann, Till; Alavi, Sascha; Ionut Oproiescu, Alexandru; Schmitz, Christian ORCID: https://orcid.org/0000-0001-7800-6582 und Wieseke, Jan
(2024):
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance.
In: International Journal of Research in Marketing
[PDF, 661kB]
ORCID: https://orcid.org/0000-0003-3575-0808; Haumann, Till; Alavi, Sascha; Ionut Oproiescu, Alexandru; Schmitz, Christian ORCID: https://orcid.org/0000-0001-7800-6582 und Wieseke, Jan
(2024):
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance.
In: International Journal of Research in Marketing
[PDF, 661kB]
Frieß, Maximilian ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Habel, Johannes und Richter, Bianca
(2023):
When sales leaders induce competition among sales employees: a source of motivation or exhaustion?
In: Journal of Personal Selling & Sales Management: S. 1-19
[Forthcoming]
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Habel, Johannes und Richter, Bianca
(2023):
When sales leaders induce competition among sales employees: a source of motivation or exhaustion?
In: Journal of Personal Selling & Sales Management: S. 1-19
[Forthcoming]