Journal article

Armstrong, J. Scott; Du, Rui; Green, Kesten C.; Graefe, Andreas (2016): Predictive validity of evidence-based persuasion principles An application of the index method. In: European Journal of Marketing, Vol. 50, No. 1-2: pp. 276-293

Green, Kesten C.; Armstrong, J. Scott; Du, Rui; Graefe, Andreas (2016): Persuasion Principles Index: ready for pretesting advertisements. In: European Journal of Marketing, Vol. 50, No. 1-2: pp. 317-326