Logo Logo
Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date
Number of items: 2.

Journal article

Armstrong, J. Scott; Du, Rui; Green, Kesten C.; Graefe, Andreas (2016): Predictive validity of evidence-based persuasion principles An application of the index method. In: European Journal of Marketing, Vol. 50, No. 1-2: pp. 276-293

Green, Kesten C.; Armstrong, J. Scott; Du, Rui; Graefe, Andreas (2016): Persuasion Principles Index: ready for pretesting advertisements. In: European Journal of Marketing, Vol. 50, No. 1-2: pp. 317-326

This list was generated on Thu Apr 25 05:25:48 2019 CEST.