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Veröffentlichungsdatum
Anzahl der Publikationen: 8
2012
Cannon, James N.; Cannon, Hugh M. und Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560
(2012):
Modeling the “Profitable-Product Death Spiral”.
In: Simulation & Gaming, Bd. 43, Nr. 6: S. 761-777
ORCID: https://orcid.org/0000-0003-0132-4560
(2012):
Modeling the “Profitable-Product Death Spiral”.
In: Simulation & Gaming, Bd. 43, Nr. 6: S. 761-777
2010
Cannon, Hugh M.; Cannon, James N. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
Incorporating Customer Lifetime Value Into Marketing Simulation Games.
In: Simulation & Gaming, Bd. 41, Nr. 3: S. 341-359
ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
Incorporating Customer Lifetime Value Into Marketing Simulation Games.
In: Simulation & Gaming, Bd. 41, Nr. 3: S. 341-359
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Cannon, Hugh M. und Numberger, Siegfried
(2010):
Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany.
In: Communicative Business. Italian Research Review on Business Communication, Bd. 3, Nr. 1: S. 7-26
ORCID: https://orcid.org/0000-0003-0132-4560; Cannon, Hugh M. und Numberger, Siegfried
(2010):
Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany.
In: Communicative Business. Italian Research Review on Business Communication, Bd. 3, Nr. 1: S. 7-26
2005
Cannon, Hugh M.; Cannon, James N. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(März 2005):
Simulating Customer Lifetime Value: Implications for Game Design and Student Performance.
32nd ABSEL conference, Orlando, Florida, 2005.
Ledman, Robert (Hrsg.):
In: Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference,
Bd. 32
S. 54-64
[PDF, 779kB]
ORCID: https://orcid.org/0000-0003-0132-4560
(März 2005):
Simulating Customer Lifetime Value: Implications for Game Design and Student Performance.
32nd ABSEL conference, Orlando, Florida, 2005.
Ledman, Robert (Hrsg.):
In: Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference,
Bd. 32
S. 54-64
[PDF, 779kB]
2004
Cannon, Hugh M. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2004):
Accounting for Company Reputation: Variations on the Gold Standard.
In: Developments in Business Simulation and Experiential Learning, Bd. 31: S. 300-309
ORCID: https://orcid.org/0000-0003-0132-4560
(2004):
Accounting for Company Reputation: Variations on the Gold Standard.
In: Developments in Business Simulation and Experiential Learning, Bd. 31: S. 300-309
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Cannon, Hugh M.
(2004):
Exploring Company Brand Equity.
2004 Conference of the American Academy of Advertising, ?, 2004.
Rose, Pat (Hrsg.):
In: Proceedings of the 2004 Conference Of The American Academy Of Advertising,
American Academy of Advertising. S. 67-73
ORCID: https://orcid.org/0000-0003-0132-4560 und Cannon, Hugh M.
(2004):
Exploring Company Brand Equity.
2004 Conference of the American Academy of Advertising, ?, 2004.
Rose, Pat (Hrsg.):
In: Proceedings of the 2004 Conference Of The American Academy Of Advertising,
American Academy of Advertising. S. 67-73
2003
Cannon, Hugh M. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
Incorporating ‘Company Reputation’ into Total Enterprise Simulations.
Association for Business Simulation and Experiential learning (ABSEL).
[PDF, 440kB]
ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
Incorporating ‘Company Reputation’ into Total Enterprise Simulations.
Association for Business Simulation and Experiential learning (ABSEL).
[PDF, 440kB]
1999
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Cannon, Hugh M.
(1999):
Unternehmensreputation – Bestandsaufnahme und Messkonzepte.
In: Jahrbuch der Absatz- und Verbrauchsforschung, Bd. 50, Nr. 3: S. 237-261
ORCID: https://orcid.org/0000-0003-0132-4560 und Cannon, Hugh M.
(1999):
Unternehmensreputation – Bestandsaufnahme und Messkonzepte.
In: Jahrbuch der Absatz- und Verbrauchsforschung, Bd. 50, Nr. 3: S. 237-261