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Zeitschriftenartikel
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine und Naderer, Brigitte 
ORCID: https://orcid.org/0000-0002-7256-7941
(2020):
User generated content presenting brands on social media increases young adults’ purchase intention.
In: International Journal of Advertising, Bd. 39, Nr. 1: S. 166-186
ORCID: https://orcid.org/0000-0002-7256-7941
(2020):
User generated content presenting brands on social media increases young adults’ purchase intention.
In: International Journal of Advertising, Bd. 39, Nr. 1: S. 166-186
Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941; Seiffert-Brockmann, Jens; Matthes, Jörg und Einwiller, Sabine
(2020):
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness.
In: Communications, Bd. 45, Nr. 3: S. 273-281
[PDF, 166kB]
ORCID: https://orcid.org/0000-0002-7256-7941; Seiffert-Brockmann, Jens; Matthes, Jörg und Einwiller, Sabine
(2020):
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness.
In: Communications, Bd. 45, Nr. 3: S. 273-281
[PDF, 166kB]