Naderer, Brigitte
ORCID: https://orcid.org/0000-0002-7256-7941; Seiffert-Brockmann, Jens; Matthes, Jörg und Einwiller, Sabine
(2020):
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness.
In: Communications, Vol. 45, No. 3: pp. 273-281
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| Item Type: | Journal article |
|---|---|
| Faculties: | Social Sciences > Department of Communications and Media (IfKW) |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| URN: | urn:nbn:de:bvb:19-epub-93238-0 |
| ISSN: | 0341-2059 |
| Language: | English |
| Item ID: | 93238 |
| Date Deposited: | 13. Sep 2022 12:57 |
| Last Modified: | 13. Sep 2022 12:57 |
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