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Anzahl der Publikationen: 3
Zeitschriftenartikel
Molitor, Dominik 
ORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp
(2024):
Mobile Push vs. Pull Targeting and Geo-Conquesting.
In: Information Systems Research [Forthcoming]
[PDF, 2MB]
ORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp
(2024):
Mobile Push vs. Pull Targeting and Geo-Conquesting.
In: Information Systems Research [Forthcoming]
[PDF, 2MB]
Molitor, Dominik; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp
(2020):
Effectiveness of Location-Based Advertising and the Impact of Interface Design.
In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456
ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp
(2020):
Effectiveness of Location-Based Advertising and the Impact of Interface Design.
In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456
Konferenzbeitrag
Molitor, Dominik; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya
(2018):
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.
39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018.
ICIS 2018 Proceedings.
13
ORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya
(2018):
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.
39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018.
ICIS 2018 Proceedings.
13