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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2018
Anzahl der Publikationen: 1
2018
Rapp, Verena und Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (Hrsg.):
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (Hrsg.):
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..