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Anzahl der Publikationen: 7
Monographie
Hair, Joseph F.; Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P.
(2018):
Advanced Issues in Partial Least Squares Structural Equation Modeling.
Thousand Oaks: Sage.
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P.
(2018):
Advanced Issues in Partial Least Squares Structural Equation Modeling.
Thousand Oaks: Sage.
Zeitschriftenartikel
Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Mitchell, Rebecca und Gudergan, Siegfried P.
(2020):
Partial least squares structural equation modeling in HRM research.
In: International Journal of Human Resource Management, Bd. 31, Nr. 12: S. 1617-1643
ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Mitchell, Rebecca und Gudergan, Siegfried P.
(2020):
Partial least squares structural equation modeling in HRM research.
In: International Journal of Human Resource Management, Bd. 31, Nr. 12: S. 1617-1643
Schirmer, Nadine A.; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O. und Gudergan, Siegfried P.
(2016):
Estimation issues with PLS and CBSEM: Where the bias lies!
In: Journal of Business Research, Bd. 69, Nr. 10: S. 3998-4010
ORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O. und Gudergan, Siegfried P.
(2016):
Estimation issues with PLS and CBSEM: Where the bias lies!
In: Journal of Business Research, Bd. 69, Nr. 10: S. 3998-4010
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P.
(2016):
Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015).
In: Annals of Tourism Research, Bd. 57: S. 279-284
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P.
(2016):
Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015).
In: Annals of Tourism Research, Bd. 57: S. 279-284
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Raithel, Sascha und Gudergan, Siegfried P.
(2014):
In Pursuit of Understanding What Drives Fan Satisfaction.
In: Journal of Leisure Research, Bd. 46, Nr. 4: S. 419-447
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Raithel, Sascha und Gudergan, Siegfried P.
(2014):
In Pursuit of Understanding What Drives Fan Satisfaction.
In: Journal of Leisure Research, Bd. 46, Nr. 4: S. 419-447
Buchbeitrag
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko und Gudergan, Siegfried P.
(2011):
Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences.
In: Sarstedt, Marko; Schwaiger, Manfred und Taylor, C. R. (Hrsg.):
Measurement and Research Methods in International Marketing. Advances in international marketing, Bd. 22. London [u.a.]: Emerald. S. 169-194