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Anzahl der Publikationen: 4
Zeitschriftenartikel
Hieke, Sophie und Wilczynski, Petra
(2012):
Colour Me In – an empirical study on consumer responses to the traffic light signposting system in nutrition labelling.
In: Public Health Nutrition, Bd. 15, Nr. 5: S. 773-782
Hieke, Sophie und Taylor, Charles R.
(2011):
A Critical Review of the Literature on Nutritional Labeling.
In: Journal of Consumer Affairs, Bd. 46, Nr. 1: S. 120-156
Hieke, Sophie
(2010):
Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective.
In: Journal of Brand Management, Bd. 18, Nr. 2: S. 159-173
Konferenzbeitrag
Hieke, Sophie und Wilczynski, Petra
(2010):
Color Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labeling.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.