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Group by: Item Type | Date
Number of items: 2.

Journal article

Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin and Schumann, Jan H. (September 2020): Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. In: Journal of Retailing, Vol. 96, No. 3: pp. 344-361

Conference or Workshop Item

Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin and Schumann, Jan H. (2019): Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Store. 50th Annual Conference of the Association for Consumer Research (ACR), Atlanta, Georgia, USA, 17–20 Oktober 2019.

This list was generated on Sun Apr 14 09:12:01 2024 CEST.