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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 2
2021
Kong, Hyun Min; Witmaier, Alexander und Ko, Eunju
(Juli 2021):
Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands.
In: Journal of Business Research, Bd. 131: S. 640-651
2018
Kong, Hyun Min; Witmaier, Alexander und Ko, Eunju
(2018):
How Social Media Communication Affects Mass vs. Luxury Fashion Brands' Sustainable Marketing: A Cross Cultural Study between Korea and Germany.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.