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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2019
Anzahl der Publikationen: 1
2019
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.