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Eine Ebene nach oben |
Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 8
2023
Adler, Susanne Jana 
ORCID: https://orcid.org/0000-0002-3211-6871; Schöniger, Martina Katharina ORCID: https://orcid.org/0000-0003-1945-0899; Lichters, Marcel ORCID: https://orcid.org/0000-0002-3710-2292 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2023):
Forty years of context effect research in marketing: a bibliometric analysis.
In: Journal of Business Economics [Forthcoming]
ORCID: https://orcid.org/0000-0002-3211-6871; Schöniger, Martina Katharina ORCID: https://orcid.org/0000-0003-1945-0899; Lichters, Marcel ORCID: https://orcid.org/0000-0002-3710-2292 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2023):
Forty years of context effect research in marketing: a bibliometric analysis.
In: Journal of Business Economics [Forthcoming]
2021
Lichters, Marcel; Möslein, Robert; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Scharf, Andreas
(2021):
Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings.
In: Food Quality and Preference, Bd. 89, 104138
ORCID: https://orcid.org/0000-0002-5424-4268 und Scharf, Andreas
(2021):
Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings.
In: Food Quality and Preference, Bd. 89, 104138
2020
Lichters, Marcel; Adler, Susanne ORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties.
In: Marketing ZFP, Bd. 42, Nr. 4: S. 22-34
ORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2020):
Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties.
In: Marketing ZFP, Bd. 42, Nr. 4: S. 22-34
2019
Girard, Anna; Lichters, Marcel; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Biswas, Dipayan
(2019):
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments.
In: Journal of Service Research, Bd. 22, Nr. 4: S. 440-455
ORCID: https://orcid.org/0000-0002-5424-4268 und Biswas, Dipayan
(2019):
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments.
In: Journal of Service Research, Bd. 22, Nr. 4: S. 440-455
2017
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2017):
What really matters in attraction effect research: when choices have economic consequences.
In: Marketing Letters, Bd. 28, Nr. 1: S. 127-138
ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2017):
What really matters in attraction effect research: when choices have economic consequences.
In: Marketing Letters, Bd. 28, Nr. 1: S. 127-138
2016
Lichters, Marcel; Müller, Holger; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2016):
How durable are compromise effects?
In: Journal of Business Research, Bd. 69, Nr. 10: S. 4056-4064
ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2016):
How durable are compromise effects?
In: Journal of Business Research, Bd. 69, Nr. 10: S. 4056-4064
Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2016):
The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect.
In: Journal of Marketing Research, Bd. 53, Nr. 2: S. 183-198
ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2016):
The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect.
In: Journal of Marketing Research, Bd. 53, Nr. 2: S. 183-198
2015
Lichters, Marcel; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2015):
On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments.
In: AMS Review, Bd. 5, Nr. 1-2: S. 1-19
ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2015):
On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments.
In: AMS Review, Bd. 5, Nr. 1-2: S. 1-19