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Konferenzbeitrag
Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3