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Dokumententyp
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Anzahl der Publikationen: 4
Zeitschriftenartikel
Spanjol, Jelena 
ORCID: https://orcid.org/0000-0002-2769-8176; Noble, Charles H. ORCID: https://orcid.org/0000-0003-4334-6821; Baer, Markus ORCID: https://orcid.org/0000-0002-4000-3455; Bogers, Marcel L. A. M. ORCID: https://orcid.org/0000-0002-7942-3561; Bohlmann, Jonathan ORCID: https://orcid.org/0000-0003-1534-7085; Bouncken, Ricarda B. ORCID: https://orcid.org/0000-0003-0510-7491; Bstieler, Ludwig ORCID: https://orcid.org/0000-0002-9462-0387; Luca, Luigi M. de ORCID: https://orcid.org/0000-0002-2492-3075; Garcia, Rosanna ORCID: https://orcid.org/0000-0002-8319-2655; Gemser, Gerda ORCID: https://orcid.org/0000-0002-8467-092X; Grewal, Dhruv ORCID: https://orcid.org/0000-0002-7046-6063; Hoegl, Martin ORCID: https://orcid.org/0000-0002-4339-8616; Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288; Kumar, Minu ORCID: https://orcid.org/0000-0003-2913-2325; Lee, Ruby ORCID: https://orcid.org/0000-0001-5029-7963; Mahr, Dominik ORCID: https://orcid.org/0000-0003-1804-9622; Nakata, Cheryl ORCID: https://orcid.org/0000-0003-0241-7400; Ordanini, Andrea ORCID: https://orcid.org/0000-0002-7915-1359; Rindfleisch, Aric ORCID: https://orcid.org/0000-0001-6849-7891; Seidel, Victor P. ORCID: https://orcid.org/0000-0003-3066-7132; Sorescu, Alina ORCID: https://orcid.org/0000-0002-3625-0656; Verganti, Roberto ORCID: https://orcid.org/0000-0002-5824-4062 und Wetzels, Martin ORCID: https://orcid.org/0000-0001-8569-5320
(2024):
Fueling innovation management research: Future directions and five forward‐looking paths.
In: Journal of Product Innovation Management, Bd. 41, Nr. 5: S. 893-948
[PDF, 3MB]
ORCID: https://orcid.org/0000-0002-2769-8176; Noble, Charles H. ORCID: https://orcid.org/0000-0003-4334-6821; Baer, Markus ORCID: https://orcid.org/0000-0002-4000-3455; Bogers, Marcel L. A. M. ORCID: https://orcid.org/0000-0002-7942-3561; Bohlmann, Jonathan ORCID: https://orcid.org/0000-0003-1534-7085; Bouncken, Ricarda B. ORCID: https://orcid.org/0000-0003-0510-7491; Bstieler, Ludwig ORCID: https://orcid.org/0000-0002-9462-0387; Luca, Luigi M. de ORCID: https://orcid.org/0000-0002-2492-3075; Garcia, Rosanna ORCID: https://orcid.org/0000-0002-8319-2655; Gemser, Gerda ORCID: https://orcid.org/0000-0002-8467-092X; Grewal, Dhruv ORCID: https://orcid.org/0000-0002-7046-6063; Hoegl, Martin ORCID: https://orcid.org/0000-0002-4339-8616; Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288; Kumar, Minu ORCID: https://orcid.org/0000-0003-2913-2325; Lee, Ruby ORCID: https://orcid.org/0000-0001-5029-7963; Mahr, Dominik ORCID: https://orcid.org/0000-0003-1804-9622; Nakata, Cheryl ORCID: https://orcid.org/0000-0003-0241-7400; Ordanini, Andrea ORCID: https://orcid.org/0000-0002-7915-1359; Rindfleisch, Aric ORCID: https://orcid.org/0000-0001-6849-7891; Seidel, Victor P. ORCID: https://orcid.org/0000-0003-3066-7132; Sorescu, Alina ORCID: https://orcid.org/0000-0002-3625-0656; Verganti, Roberto ORCID: https://orcid.org/0000-0002-5824-4062 und Wetzels, Martin ORCID: https://orcid.org/0000-0001-8569-5320
(2024):
Fueling innovation management research: Future directions and five forward‐looking paths.
In: Journal of Product Innovation Management, Bd. 41, Nr. 5: S. 893-948
[PDF, 3MB]
Buchbeitrag
Spanjol, Jelena; Scott, Michael J.; Melamed, Stephen; Page, Albert L.; Bergh, Donald und Pfanner, Peter
(2014):
Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams.
In: Noble, Charles H.; Durmusoglu, Serdar S. und Griffin, Abbie (Hrsg.):
Open Innovation: New Product Development Essentials from the PDMA. New York, NY: John Wiley & Sons. S. 175-223
Konferenzbeitrag
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Summer AMA Conference 2017, San Francisco, California, USA, 4 – 6 August 2017.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: Summer AMA Conference 2017. Innovation & Sustainability in Marketing,
B3
Hausmann, Maximilian G. und Niemann, Antje
(2015):
What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions.
2015 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 14-16 August 2015.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: AMA Summer Educators' Conference 2015. Improving Business Practice Through Marketing Insight,
S. 371