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Springe zu: Buchbeitrag | Konferenzbeitrag
Anzahl der Publikationen: 3
Buchbeitrag
Spanjol, Jelena; Scott, Michael J.; Melamed, Stephen; Page, Albert L.; Bergh, Donald und Pfanner, Peter
(2014):
Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams.
In: Noble, Charles H.; Durmusoglu, Serdar S. und Griffin, Abbie (Hrsg.):
Open Innovation: New Product Development Essentials from the PDMA. New York, NY: John Wiley & Sons. S. 175-223
Konferenzbeitrag
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Summer AMA Conference 2017, San Francisco, California, USA, 4 – 6 August 2017.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: Summer AMA Conference 2017. Innovation & Sustainability in Marketing,
B3
Hausmann, Maximilian G. und Niemann, Antje
(2015):
What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions.
2015 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 14-16 August 2015.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: AMA Summer Educators' Conference 2015. Improving Business Practice Through Marketing Insight,
S. 371