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Dokumententyp
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Anzahl der Publikationen: 4
Zeitschriftenartikel
Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560; Cannon, Hugh M. und Numberger, Siegfried
(2010):
Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany.
In: Communicative Business. Italian Research Review on Business Communication, Bd. 3, Nr. 1: S. 7-26
ORCID: https://orcid.org/0000-0003-0132-4560; Cannon, Hugh M. und Numberger, Siegfried
(2010):
Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany.
In: Communicative Business. Italian Research Review on Business Communication, Bd. 3, Nr. 1: S. 7-26
Paper
Numberger, Siegfried und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
Cross Media, Print, and Internet Advertising: Impact of Medium on Recall, Brand Attitude, and Purchase Intention.
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung,
Nr. 17.
ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
Cross Media, Print, and Internet Advertising: Impact of Medium on Recall, Brand Attitude, and Purchase Intention.
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung,
Nr. 17.
Buchbeitrag
Numberger, Siegfried
(2004):
Allowing for seeds of change: An approach to systematically select and frame Variables for Scenario Analysis.
In: McKeirnan, P. (Hrsg.):
British Academy of Management Annual Conference 2004. St Andrews, Scotland: St Andrews University, Scotland.
Andere
Reibnitz, A. von; Rautenberg, A.; Weissert, P.; Schierstädt, M. von; Numberger, Siegfried und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
[eBook] Pricing von Paid Content und Paid Services.
Berlin
ORCID: https://orcid.org/0000-0003-0132-4560
(2003):
[eBook] Pricing von Paid Content und Paid Services.
Berlin