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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2022
Anzahl der Publikationen: 1
2022
Wulf, Tim 
ORCID: https://orcid.org/0000-0002-2671-5106; Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941; Olbermann, Zoe und Hohner, Julian
(2022):
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing.
In: International Journal of Advertising: S. 1-21
ORCID: https://orcid.org/0000-0002-2671-5106; Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941; Olbermann, Zoe und Hohner, Julian
(2022):
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing.
In: International Journal of Advertising: S. 1-21