Wulf, Tim
ORCID: https://orcid.org/0000-0002-2671-5106; Naderer, Brigitte ORCID: https://orcid.org/0000-0002-7256-7941; Olbermann, Zoe und Hohner, Julian
(2022):
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing.
In: International Journal of Advertising: pp. 1-21
| Item Type: | Journal article |
|---|---|
| Faculties: | Social Sciences > Department of Communications and Media (IfKW) |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| ISSN: | 0265-0487 |
| Language: | English |
| Item ID: | 92856 |
| Date Deposited: | 01. Aug 2022 07:59 |
| Last Modified: | 01. Aug 2022 07:59 |
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